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to Curtis and Davis office,
111 Iberville Street, New Orleans.
An adaptive reuse
of a historic sugar warehouse.
Photo, nnp, nd.
the New Orleans offices of Curtis and Davis were housed in a remodeled
and restored historic building, an abandoned sugar warehouse.
of Curtis and Davis can be attributed to confidence, tenacity, timing,
ability, aggressiveness, and an outstanding, dedicated staff. We
possessed enough confidence to give us the nerve to stick it out
for the first three years. We designed trellises and beauty parlor
screens for fees of $25 and made drawings and renderings for other
architects. We felt that the timing was right for a new firm in
New Orleans and in the country. When the post-war building boom
came along--schools, libraries, hotels, correctional institutions,
and hospitals--we were ready. We had the confidence to tackle anything
and as much as we could get.
PUBLIC RELATIONS, AND A DEDICATED ORGANIZATION
We started the notion of employing a job-getter, today called a
marketing director; we were one of the first firms to use a brochure
as a public-relations tool. Architects didn't do those things at
that time. We also inaugurated a public-relations program to get
our name before the right people.
ability to capitalize on our opportunities and to produce good work
that received recognition, we would not have been successful. The
artistic and technical talent of the partners was not enough; it
was necessary to attract the proper people as support and to direct,
lead, and inspire them. The highly capable members of our staff
were a group of dedicated men and women who worked hard, played
hard, and enjoyed practicing architecture. They were intensely loyal
and proud of what they were doing. They were fun loving with a collective
sense of humor, childlike in their honesty, integrity, and emotions,
and totally committed to the work of the firm and to the partners.
They were ambitious and jealous of their authority. Always underpaid,
their substitute reward was the knowledge that they had done something
good and could look at a completed project and say, "I did